Do you hear the hoofbeats?
The gallop approaching from a formerly distant calendar shore?
Yep.
It’s the coming retail apocalypse. And if history serves as any guide, there will be that one item this year, the one that rises above all the others, that will become the darling of the season, the gift that everyone wants, the object that will be the penultimate present.
The thing that could make or break Christmas morning for your kid.
I feel like a retail battled hardened veteran. I’ve survived the Tamagotchi campaign, the Tickle-Me-Elmo struggle, the Polly Pocket sortie, the unicorn Pillow Pet crusade. And so many more.
So many.
I’ve witnessed Black Friday frays over bits of plastic and faux fur in the toy aisle, adults fighting like panthers over the ‘it’ item for the season. And I’ve felt the sting of a Christmas morn’ when there was simply no more room at the ‘it’ item inn, and that longed for, uber popular toy didn’t make its way under our tree, regardless of all my seeking.
What to do? << KEEP READING
